Euromoney | Campaign for auto insurance

The only place for mission-critical and exclusive news, plus intelligent insight delivered at speed – specifically curated for the US P&C market, Inside P&C is an important resource for the US auto insurance industry, where timely and relevant information is paramount.

Our brief was to focus on 15 target accounts. Working with our agency strategy team, we identified four distinct audiences within these accounts – Head of Research, VP, CIO, and CEO. From there, we could tailor our messaging and content to resonate with the unique priorities and challenges faced by each role.

What did I do?

One of two simultaneous projects for Euromoney, I worked with my Creative partner to elevate the Inside P&C sub-brand, while inserting deep personalisation into our content and creative strategy so that the assets would immediately resonate with the target audience.

This approach not only allowed us to stand out in a competitive market but also ensure that our initiative was relevant and impactful, driving engagement and fostering long-term relationships with our target key stakeholders.

By focusing on personalisation, we were able to create a compelling narrative that spoke directly to the needs of our audience, ultimately supporting their success and growth within the sector.

The campaign theme carried through all assets, and included deep personalisation both in copy and design

An engaging Awareness video was included as part of the campaign assets

A themed landing page allowed target stakeholders to learn more about the service

You can check out the staging site here.