AVEVA | Targeting leaders in Life Science

AVEVA is a global leader in industrial software solutions, playing a pivotal role in the ongoing digital transformation of industrial organisations across sectors.

For this account-based marketing campaign, the company wanted to target a single account. AVEVA had identified five key decision-maker stakeholders whose insights and influence were crucial to the success of the engagement.

By tailoring our approach to meet the specific requirements of these stakeholders, our aim was to help AVEVA to foster deeper relationships and drive meaningful results.

The overarching strategy of this campaign was a blend of self-promotion and genuine leadership recognition. By placing the target stakeholders at the forefront of the campaign, AVEVA conjured a personalised experience that was not only relevant, but impactful.

Our five targets received a personalised front cover for their magazine, including an illustration of themselves

What did I do?

Working with my Creative partner, we created the entire concept for the campaign. I also created the concept strategy that sat across multiple assets, and developed all content for those assets so that they were broadcast ready.

The key was to ensure the messaging was quick and easy to digest, allowing our busy target stakeholders to absorb critical information without feeling overwhelmed.

Ultimately, this campaign exemplifies AVEVA's commitment to understanding its clients and delivering solutions that are tailored to their specific needs, thereby reinforcing its position as a leader in the industrial software landscape.

The concept for a double-page spread of a 1:1 personalised, bespoke magazine

The concept included an OOH activation – a billboard buy-out positioned right by the target's HQ