GlobalSign | Differentiating a brand

GlobalSign provides cloud-based, highly scalable PKI solutions for companies that require safe commerce and communications. Their Digital Signature Service (DSS) enables businesses around the world to conduct secure online communications and automate authentication and encryption.

There was little to differentiate our client from competitors when it came to product. However, with the remit to define a new look and feel for the company, we created a distinct style that can flex across programmes and sets our client apart from competitors.

What did I do?

• I oversaw the value proposition creation, working with my senior content strategist to produce a new, provocative and memorable brand promise.

• Working closely with my creative partner, together we took the value proposition and used it to define a new look and feel for the company.

• With precious little to differentiate the company in terms of product or service, we brought the creative team together for extensive brainstorming sessions, collaborative workshops, and feedback loops with stakeholders.

• The new visual identity encompasses a cohesive design language that can be adapted for marketing materials and digital assets, ensuring consistency and recognition in a crowded marketplace.

• Ultimately, our efforts set our client apart from competitors, establishing a memorable brand presence that engaged target customers.

Watch the animated brand video here:

An example of our distinctive online ad creative

Our concept used bold colours and animated predators to explain risk to our target industry

An idea that unfortunately didn't make it past the concept (due to budget constraints) was a branded digital game