Contrast Security | Software uninterrupted

Contrast build security solutions for developers and security professionals, allowing Financial Services organisations to create and perfect game-changing applications, uninterrupted and at speed. These solutions are tailored to meet the distinct needs of both developers, who focus on building and deploying applications, and security professionals, who prioritize safeguarding these applications from vulnerabilities and threats.

Our approach was to establish a foundation of awareness, before transitioning to engaging educational materials that would resonate with both target audiences.

As a new client, we took a cautious approach by aligning our Awareness asset closely with the client’s established brand identity. This strategic decision not only helped us build trust and credibility but also paved the way for us to develop more innovative and playful content during the Educate stage.

The start screen for the Contrast Security Runner interactive experience

What did I do?

• I was brought onto the project once the Awareness asset had already moved in development, but the interactive game had only been 'sold in' to the client with some key art to demonstrate the look and feel.

• I created an entire game specification document (in short: I designed the game) to detail precisely how every interactive element would work.

• I also wrote every piece of copy, including all menu items as well as the educational content that the user plays through.

You can play the game for yourself here.

As a new client, we played it safe with the client brand for the Awareness asset

The 16-bit theme of the interactive experience carried through to all ad assets