Ivalua | A nostalgia play

Ivalua brings unparalleled data access and end-to-end process connectivity to provide a 360-degree view of suppliers and processes – all through a single, easy-to-use platform.

With key insights into who our decision-maker targets may be, this concept brought in a light nostalgia play for those with an engineering background – pitching Ivalua as the guide to unlocking profitability through the supply chain for manufacturers.

With key insights into who our decision-maker targets may be, this concept intricately weaves in a light nostalgia play, particularly appealing to those with an engineering background. By invoking this sense of nostalgia, we aim to create a connection that resonates deeply with our audience.

The pitch positions Ivalua not just as a software solution, but as a trusted guide that empowers manufacturers to unlock profitability through a finely-tuned supply chain.

The Haynes' manual is an instantly recognisable British publication for a very specific niche

What did I do?

• I was initially brought in to evaluate the value proposition that had been developed by our freelance resource. I validated the insights report and reworked the VP to get it client-ready.

• Once the VP was signed off, I worked with my creative partner to concept the entire campaign, produced all concept copy and wrote the video scripts.

• I also directed the shoot at our video partner's studio in Surrey.

Take a look at the campaign landing page here.

The digital experience drip fed content to mitigate information overload for a busy target audience

The campaign set itself apart intentionally from the master brand with clean, crisp visuals throughout

A scamp from the concept doc – our clear vision and deliverables kept the project on track with minimal scope creep